Apple's iPhone 6 is smashing sales records

More than 10m of the uber-expensive handsets were shifted on their first weekend - and they're not even on sale in China.

by Rachel Savage
Last Updated: 25 Sep 2014

It’s been a good weekend for Apple boss Tim Cook: more than 10 million iPhone 6s have been sold, smashing the previous first weekend sales record held by the iPhone 5S and 5C by 1 million.


The iPhone 6 and iPhone 6 Plus went on sale in US, Australia, Canada, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the UK on Friday, for an £619 and £699 respectively – clearly those eyewatering prices didn’t put off its increasing legions of fanboys/girls.

Cook went so far as to claim ‘we could have sold many more iPhones with greater supply’ and added ‘we couldn’t be happier’ (is his team newly-wed, perchance?).

The phones are due to go on sale in another 20 countries on September 26th and will be available in 115 by the end of the year. They company didn’t confirm whether they’d included China, where the phones are yet to be approved for sale, in that figure, though.

The Chinese government hasn’t given any reason yet as to the delay – rumours doing the rounds range from giving local rivals a chance to sell more phones to the new phones being harder to tap.

There could be record sales ahead for Apple, though, especially if it is finally given to go ahead to shift handsets out east. It’ll take some of the heat off Tim Cook to bring out the next big thing – but not for long. The recently-launched Apple Watch (which Cook rather creepily described as having ‘a lot of tentacles’ in a Businessweek interview) is reported to be going on sale early next year and investors will be watching like hawks.

Find this article useful?

Get more great articles like this in your inbox every lunchtime

What happens to your business if you get COVID-19?

Three bosses who caught coronavirus share their tips.

NextGen winners: The firms that will lead Britain's recovery

Agility, impact and vision define our next generation of great companies.

Furlough and bias: An open letter to business leaders facing tough decisions

In moments of stress, business leaders default to autopilot behaviours, with social structural prejudices baked...

The ‘cakeable’ offence: A short case study in morale-sapping management

Seemingly trivial decisions can have a knock-on effect.

Customer service in a pandemic: The great, the good and the downright terrible ...

As these examples show, the best businesses put humanity first.

How D&I can help firms grow during a crisis

Many D&I initiatives will be deprioritised, postponed or cancelled altogether in the next three months....