Can Apple's Watch bring wearable tech to the masses?

After the flop of Google Glass, Apple has the chance to turn consumers on to a whole new category.

by Jack Torrance
Credit: Mike Deerkorski
Credit: Mike Deerkorski

Wearable technology has long been hailed as the next big thing but it’s so far failed to make a huge impact on what we wear. Google ended up pulling its Glass product for the time being last year, presumably because consumer demand to look a bit weird wasn’t high, and a string of smart watches from the likes of Samsung, LG and Sony haven’t exactly taken the world by storm.  

That could all change with the launch of Apple’s Watch, details of which will be fleshed out today at 5pm GMT. Apple’s certainly got a track record of taking existing products and using innovation and design to make them a global phenomenon – from MP3 players to tablet computers. Can its CEO Tim Cook turn us all into a generation of smartwatch wearers?

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