The Apprentice provides a valuable 'service' says Lord Sugar

The ever-verbose Lord Sugar has insisted that the hit TV show demonstrates that you can start a business, and therefore provides a service to the UK.

by Michael Northcott
Last Updated: 19 Aug 2013

In an interview with the Independent, Suralan insisted that the show has successfully bridged that gap between the boom years and austerity Britain. The reason? The new format offers £250,000 investment in the winning contestant’s business idea, instead of the vague £100,000-a-year job at Sugar’s company.

He said: ‘The show provides a service. It shows how you can start a business with £250,000, which is not a lot of money. Banks aren’t here to help people these days if they have a lack of collateral or a track record.’

In a nod to contemporary political debate, he added: ‘We can’t expect a return to the irresponsible lending we saw in the 2004/5 era.’

Asked whether he thinks the The Apprentice is becoming a tired format, he said: ‘The BBC are the ones who will make a decision on this. They judge television shows, on viewing audiences and all that stuff. I think it’s got longevity as long as we get interesting characters and scenarios.’

The jury’s out on that one, Sugar.

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