Ashton goes where no movie star has gone before

Stat of the day: 500 - The number of people who have bought tickets for flights on the Virgin Galactic - making it (potentially) the most profitable enterprise the brand has ever attempted.

by Emma Haslett
Last Updated: 09 Oct 2013
It was a few days ago now that Two and a Half Men star Ashton Kutcher bought the 500th ticket for a flight on the Virgin Galactic – Richard Branson’s ‘private rocket’, which will take passengers to the edge of space for a few minutes of weightlessness, before delivering them safely back on earth. At $200,000 a pop, though, only the super-rich can afford it.

The Virgin Galactic craft, known as SpaceShipTwo, will carry six passengers and two pilots – so even with its popularity, it’ll be some time it manages to catch up with Richard Branson’s other pet project, Virgin Atlantic, which to date has frown 58m passengers. Although hackles at the airline are apparently being raised. According to a source, Galactic is already shaping up to be the most profitable venture Branson has ever dabbled in - without a single flight having taken off.

Find this article useful?

Get more great articles like this in your inbox every lunchtime

The questions to ask when everything is unknown

Systemic intelligence is an indispensable skill for business leaders.

How to stop your culture going back to normal after COVID

In this video, Capita's Melanie Christopher and Greene King non-exec board director Lynne Weedall discuss...

This isn't just a health crisis, it's an equality crisis

Inspiring Women in Business winners: In the “new normal”, we must make sure that female...

How to build an anti-racist business

You don't need a long history of championing equality to make a difference.

What are Simon Roberts’ big 3 challenges at Sainsbury’s?

The grocer's new CEO has taken the reins at a critical time.

Should CEOs get political?

The protests that have erupted over George Floyd’s murder have prompted a corporate chorus of...