Kate Bassett

Kate Bassett is former head of content at Management Today

Kate been a business journalist for over 15 years, editing Real Business magazine and writing for The Times, The Guardian and The Financial Times. 

Why crowdfunding is harder than you think

Why crowdfunding is harder than you think

And how to do it well: A short cat furniture case study.

“Be persistent but not annoying”: How to get your products listed with big retailers

“Be persistent but not annoying”: How to get your products listed with big retailers

Founder Andy Sutton got his luxury cat furniture start-up Catipilla stocked by Pets at Home within a year of launch.

Sara Davies: "A pat on staff's back is worth more than a fiver in their back pocket"

Sara Davies: "A pat on staff's back is worth more than a fiver in their back pocket"

In conversation with the founder of global craft retailer Crafter’s Companion and the youngest investor on Dragons’ Den.

How to sell in a world that never stops changing
The Information

How to sell in a world that never stops changing

The Harvard lecturer Frank Cespedes on sales myths, bad hires and why Amazon pays staff to leave.

35 Women Under 35 2020: Britain's brightest young business leaders

35 Women Under 35 2020: Britain's brightest young business leaders

As the UK heads towards the worst recession for decades, these talented young businesswomen will be helping to rebuild the economy and rebalance the scales.

The men using their power to fight gender inequality

The men using their power to fight gender inequality

Agents of Change 2020: As women bear the economic brunt of the virus, men must step up the battle for parity at work.

This isn't just a health crisis, it's an equality crisis

This isn't just a health crisis, it's an equality crisis

Inspiring Women in Business winners: In the “new normal”, we must make sure that female leaders are at the table.

"I learned the hard way that a bad market will kill a good business"

"I learned the hard way that a bad market will kill a good business"

In conversation: Ian Shepherd, former CEO of Game.

Women, stop apologising

Women, stop apologising

35 Women Under 35 video series: Ambition isn’t a dirty word. So stop apologising for it.

Coronavirus could be a game changer for working mothers

Coronavirus could be a game changer for working mothers

35 Women Under 35 video series: Does it take a pandemic for working mothers to get a break?