The scorecard survey ranked firms according to their commitment to removing the worst toxic chemicals from their products and organising the recycling of their products.
Nokia (7/10), for instance, leads the way on reducing the use of toxic compounds in its products: since 2005, all new mobile phones are free of polyvinyl chloride (PVC) and from 2007 onwards, brominated flame retardants will be banned from all new components.
"By taking back their discarded products, companies will have incentives to eliminate harmful substances used in their products, since this is the only way they can ensure reuse and recycling of electronic waste," says Iza Kruszewska, Greenpeace International toxics campaigner.
Most disappointing perhaps is the presence of Apple at the bottom of the ranking. With a mark of 2.7/10, the company scores badly in most areas. It has no timeline for the phasing out of the most toxic components and takes back few of its products. "Apple are meant to be world leaders in design and marketing," says Kruszewska. "They should also be world leaders in environmental innovation."
On the whole however, the industry only scores 4/10, which indicates that the room for manoeuvre is ample for all players. The ranking will be updated every quarter. It uses information that is publicly available on the companies' websites, but penalty points will be deducted if a company is found not to adhere to its own guidelines.
Review by Emilie Filou