How the BBC measures culture

“You have to expect resistance when you embark on any change programme,” says the BBC’s Katie Lloyd.

by Orianna Rosa Royle

As the development director at BBC News, Katie Lloyd leads culture change and inclusivity at the broadcasting company. In the role, she has launched a number of diversity-focused initiatives like the Women in Tech Programme and the BBC News Next Generation Panel.

She spoke to Management Today at our recent Reinventing the Workforce conference about how the BBC is adapting its culture, coping with resistance to change and measuring success.


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