Bentley to bolster its product offering with armoured cars

'We are looking at the business case of doing armoured cars,' reveals Jan-Henrik Lafrentz, Bentley's finance chief. The classic Bentley is getting a makeover...

by Rebecca Burn-Callander
Last Updated: 09 Oct 2013

Word on the street has it that Bentley is looking to ramp up sales in the emerging markets by launching a bulletproof range of cars. The Volkswagon-owned carmaker already sells eight out of 10 vehicles to customers outside the UK, and has picked up on a rising demand for armoured versions in Latin America, Russia and the Middle East.

Jan-Henrik Lafrentz, Bentley's finance chief explains, 'We are growing in more and more markets there. For these markets, security is an issue.'

Of course, an armoured Bentley isn't much of a stretch for the imagination. At least not for James Bond lovers. Bond drove several classic Bentleys in Ian Fleming's orginal novels, many customised for security...

Find this article useful?

Get more great articles like this in your inbox every lunchtime

35 Women Under 35 2020: Nominations open

Management Today's 35 Women Under 35 showcases the country's rising stars in business. Here's how...

Practical steps for breaking silos

Briefing: Adam Williams, former CEO of influencer marketing agency Takumi, shares what he learned about...

The Power 50: Proof that you can be a part-time CEO

Just a few years ago, executives were reluctant to admit they worked part-time for fear...

The 9 worst things a leader can say

Actions may speak louder than words, but words can still drop you in it.

Why you overvalue your own ideas

And why you shouldn't.

When spying on your staff backfires

As Barclays' recently-scrapped tracking software shows, snooping on your colleagues is never a good idea....