Here at MT, we hate April 1st so much we’re going to pretend nothing’s happening and carry on writing serious journalism as if our careers depend on it…
… Only foolin’ with ya – we love a groan-worthy prank as much as the next hack, so here are our favourite so-bad-they’re-good April Fool’s jokes from businesses up and down Britain before the clock struck midday.
1. Bathstore goes into reverse
2. Pieminster lights up
Sure we’ve seen this one before somewhere…
3. Hunter is barking mad
Discover the Original Dog Boot, a new style coming soon for spring/summer 2015 pic.twitter.com/KsfrrAABTc— Hunter (@HunterBoots) April 1, 2015
Again, not a new idea. But very cute.
4. Cambridge University is oh so clever
Well played Tabs, well played.
5. BMW gets its teeth into a ‘unique opportunity’
England rugby captain Chris Robshaw sounds sooo enthusiastic.
6. Mastercard tries to make pin security happen (it’s not going to happen)
We agree Martin, it really is time to move on from 2003.
7. Branson, Missouri anyone?
MT would definitely demand to be flown by Jolene.
8. Microsoft revives MS Dos
It was acceptable in the 80s after all.
9. Ikea goes on about flatpack (again)
10. Marmite divides opinion (again…)
MT is on the hate bench personally.
11. TOWIE for Tesco
Introducing: Bouncy Aisles, in-store from Friday. Those pesky products on high shelves better watch out… pic.twitter.com/qevQkG4gYn— Tesco (@Tesco) April 1, 2015
Points deducted for lame use of Photoshop.
12. Santander gets on its bike
Coming soon to a London street near you? Santander announces plans for first Cycle-Thru branch #SantanderCycles pic.twitter.com/odIxr7Eftd
— Santander UK (@santanderuk) April 1, 2015
Obviously all companies’ April Fool’s jokes are marketing stunts, but this one is just naked (and also yet more lame Photoshop).
13. Beefeater chows down
BIG NEWS! We've had a little makeover - say 'hello' to Leafeater! pic.twitter.com/LaNQ8tn82L— Beefeater Grill (@beefeatergrill) April 1, 2015
There’s something that looks suspiciously like bacon in that salad.
14. Hailo puts their back into it
Still going to take an Uber, soz.
15. And finally, all hail the Guardian
Jeremy Clarkson joins Guardian drive for fossil fuel divestment http://t.co/GsWsLz3Zmy— The Guardian (@guardian) March 31, 2015
Nothing like a good fracas eh?