Britain's Most Admired Companies 2018

Britain’s Most Admired Companies (BMAC) is a peer-review study of corporate reputation as seen by a company’s closest critics – its competitors and financial influencers. Conducted by reputation specialists Echo Research, this year’s survey involved interviews with 234 board reps, analysts and City commentators.

Britain’s largest public companies and leading employers across 25 sectors were asked to evaluate their peers. Each sector comprises a maximum of 10 companies. Using 12 criteria, participants rated their sector’s rivals on a scale of 0-10 (0=poor, 5=average, 10=excellent). The sum of these scores provides the total score.

Respondents were also asked to name their Most Admired Leader in a free vote across sectors. 

Running since 1990, Britain’s Most Admired Companies remains one of the most in-depth and best-established corporate reputation surveys in the UK.

Britain's Most Admired Companies 2018 was revealed at an awards dinner at Claridge's on 4 December, hosted by Haymarket Media Group's owner Lord Heseltine.