Britain's Most Admired Companies 2020

Britain’s Most Admired Companies (BMAC) is a peer-review study of corporate reputation as seen by a company’s closest critics – its competitors and financial influencers. Conducted by reputation specialists  Echo Research, 2020’s survey involved interviews with 300 board reps, analysts and City commentators.

Britain’s largest public companies and leading employers across 26 sectors were asked to evaluate their peers. Each sector comprises a maximum of 10 companies. Using 13 criteria, participants rated their sector’s rivals on a scale of 0-10 (0=poor, 5=average, 10=excellent). The sum of these scores provides the total score.

Respondents were also asked to name their Most Admired Leader in a free vote across sectors. 

Running since 1990, Britain’s Most Admired Companies remains one of the most in-depth and best-established corporate reputation surveys in the UK.

You can find more information at

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"These awards are an annual highlight. Winning one was a very special moment personally and for the company, as judging reflects the views of a broad group of peers, business partners and competitors"
Nigel Wilson, CEO, Legal and General