'Bob Marley' smokes up with cannabis brand

The bittersweet smell of 'the herb' meets the hard nose of capitalism.

by Adam Gale

Ask a bunch of red-eyed stoners to play a word association game starting with ‘Bob Marley’ and the odds are rather slim that the next words will be ‘investors’ or ‘private equity firm’. The connection has now been made, however, between Jamaica’s favourite son and the commercial exploitation of legal marijuana.

Bob Marley’s once-squabbling family seem to have put aside their differences and moved into the burgeoning ‘cannabusiness’ that’s followed legalisation in several countries and US states. In a joint venture (get it?) with Privateer, a private equity firm from Washington state that specialises in the drug, they’ve created their very own brand of weed, Marley Natural.

Wielding Marley quotes like ‘today is the positive day’ and ‘when you smoke the 'erb it reveals you to yourself’, the new firm hopes to tap into the reggae star’s popularity and long association with cannabis.

Sign in to continue

Sign in

Trouble signing in?

Reset password: Click here

Email: mtsupport@haymarket.com

Call: 020 8267 8121



  • Up to 3 free articles every 90 days
  • Free email bulletins

Register Now

Take a free trial

Get 30 days unrestricted access to:

  • All the latest news, trends, and developments.
  • Exclusive interviews with CEOs and thought-leaders
  • MT Classroom - giving you an academic grounding without expensive courses
  • Management Matters and other in-depth content.
  • Daily bulletins straight to your inbox

Take a free trial today