Boohoo gets dressed up for its IPO

IPO WATCH: Here's hoping the online fashion retailer fares better than its almost-namesake,, whose flotation heralded the dot-com crash...

by Emma Haslett
Last Updated: 14 Oct 2014

Online fashion retailer has revealed how much it thinks it’s worth - and it’s considerably more than one of its neon floral cami dresses. The company says it will price its shares at 50p each, which values it at about £500m.

Its success is by no means guaranteed: not only is it the pretender in a market that already contains Asos, the Goliath to Boohoo’s David, but it’s also trying to list on the same market, Aim (designed for smaller, younger companies).

When its shares come to market on March 14, its performance will be watched pretty closely. Other retailers have listed over the past few weeks, with mixed success: online white goods retailer did pretty well when it listed last month - its shares have since risen 25.3%. Shares in convenience store chain McColl’s, on the other hand, have fallen 4.7% since it began trading last week. So who knows whether Boohoo will have an easy ride...

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