Book review: The Arab World Unbound, by Vijay Mahajan

As post-Arab Spring instability lingers on, this comprehensive look at doing business in a little-understood region is all the more valuable, says Michael Binyon.

by Michael Binyon

BOOK REVIEW

The Arab World Unbound: Tapping into the power of 350 million consumers, by Vijay Mahajan

Jossey-Bass, £26.99

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