Books: Bringing something original to market

Baby food or green grass, it's not just product or money that inspires entrepreneurs, says Emma Barnes, it's how they do it

My Big Idea
Rachel Bridge
Kogan Page £14.99
MT price £13.50
To order, visit
www.mtmagazine.co.uk

I can't watch Dragon's Den. Earnest prospective investees troop in, baring their souls, sharing their dreams. They hope the judges will identify with them - which rarely happens. Instead, the bravest thing these people have ever done comes under fire. There's a sense that these dreamers must be put in their place. And that's the last thing I want for them or for myself.

That's why I found My Big Idea such a delight. The book tells the stories of 30 entrepreneurs who have founded businesses ranging from babyfood suppliers to internet access providers. The accounts of their setbacks and hard-won successes are frequently inspirational. They dared to dream - and after a lot of hard work it paid off.

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