My Big Idea
Kogan Page £14.99
MT price £13.50
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I can't watch Dragon's Den. Earnest prospective investees troop in, baring their souls, sharing their dreams. They hope the judges will identify with them - which rarely happens. Instead, the bravest thing these people have ever done comes under fire. There's a sense that these dreamers must be put in their place. And that's the last thing I want for them or for myself.
That's why I found My Big Idea such a delight. The book tells the stories of 30 entrepreneurs who have founded businesses ranging from babyfood suppliers to internet access providers. The accounts of their setbacks and hard-won successes are frequently inspirational. They dared to dream - and after a lot of hard work it paid off.