Books: Ditch the Chinese proverbs
Words matter, but this book's banal bag of tricks won't tell you how to keep slack language out of your presentations or how to make 'em laugh, laments Jeremy Lee.
Why Business People Speak Like Idiots Brian Fugere, Chelsea Hardaway & Jon Warshawsky Free Press £12.99 MT price £10.99 To order, visit www.mtmagazine.co.uk
When the new chief executive of Prudential proudly announces his intention to 'focus one million per cent on the future', we are reminded that business people from the top to the bottom have a problem with language.
Like football managers struggling to construct whole sentences in post-match interviews, the problem is that superlatives become meaningless.
