Books: Ditch the Chinese proverbs

Words matter, but this book's banal bag of tricks won't tell you how to keep slack language out of your presentations or how to make 'em laugh, laments Jeremy Lee.

Why Business People Speak Like Idiots Brian Fugere, Chelsea Hardaway & Jon Warshawsky Free Press £12.99 MT price £10.99 To order, visit

When the new chief executive of Prudential proudly announces his intention to 'focus one million per cent on the future', we are reminded that business people from the top to the bottom have a problem with language.

Like football managers struggling to construct whole sentences in post-match interviews, the problem is that superlatives become meaningless.

Sign in to continue

Sign in

Trouble signing in?

Reset password: Click here


Call: 020 8267 8121



  • Up to 3 free articles every 90 days
  • Free email bulletins

Register Now

Take a free trial

Get 30 days unrestricted access to:

  • All the latest news, trends, and developments.
  • Exclusive interviews with CEOs and thought-leaders
  • MT Classroom - giving you an academic grounding without expensive courses
  • Management Matters and other in-depth content.
  • Daily bulletins straight to your inbox

Take a free trial today