Despite their bad press since Enron, CEOs are still the linchpin of a sound company. Paul Judge hails a manual for leaders that rehabilitates the breed.
Fat cats! Failures! Felons! Fraudsters! We all know about CEOs from the media.
Their image is like that of airlines. At any one time there are around 8,000 commercial aircraft flying through the air - a miracle of organisation. Yet we normally read about jet planes only when they crash. Likewise, with free enterprise, the popular mind can tell of the horrors of Enron, WorldCom and BCCI, and knows all about the infamous bosses - Robert Maxwell, Ken Lay and Michael Milken.