BOOKS: A new take on innovation

Forget blue-sky thinking, say the authors. A systematic approach to generating good ideas has a better chance of success. Reviewer Charlie Dawson likes what they have to say.

by Charlie Dawson

BOOK: Inside the Box: Why the best business solutions are right in front of you, by Drew Boyd and Jacob Goldenberg.

In my experience, even discussing innovation is tough, never mind tackling it for real and succeeding. Inside the Box is a 'how to' manual for innovation. It aims to help managers in a practical way, demystifying the process of getting groups of otherwise ordinary people to have extraordinary ideas.

It sets up a refreshingly counter-intuitive premise - that great ideas can come from systematic approaches more effectively than from rare genius, and that limiting the scope of such thinking to what is close and available works better than a blue-sky-anything-goes approach.

Sign in to continue

Sign in

Trouble signing in?

Reset password: Click here


Call: 020 8267 8121



  • Up to 4 free articles a month
  • Free email bulletins

Register Now

Get 30 days free access

Sign up for a 30 day free trial and get:

  • Full access to
  • Exclusive event discounts
  • Management Today's print magazine

Join today