Books: Three of a Kind - Brush up your Sales Pitch
Selling to Win Richard Denny; (revised edition) Kogan Page £9.99
Denny is a man clearly used to winning and, by the end of this book, he'll have won you over too. He covers all the selling basics, and gives you the kind of pep talk that will leave you straining at the leash to get out and SELL. Big type abounds and the text needs a thorough revision - Denny's talk of car cylinders will sit incongruously with female readers - but these are minor problems. You can even get your money back if you fail to sell. Best of its kind
Sales on a Beermat Mike Southon & Chris West Random House £14.99