Books: Three of a Kind - Learn to think counter-intuitively

Reap the rewards of unconventional thinking, with Paul Arden, Dave Allan and Dan Roam.

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Last Updated: 31 Aug 2010

Whatever You Think, Think the Opposite
Paul Arden
Penguin £8.99

A quirky, well-designed, highly original book that will prod you out of your complacency. Ad-person Arden works his magic, selling you an unconventional way of thinking that will get you looking at a problem, challenge or opportunity in an unexpected way. Full of pithy aphorisms that stick. Refreshing, entertaining and highly recommended - BEST OF ITS KIND


Sticky Wisdom

Dave Allan et al
Capstone Publishing £14.99

The subtitle is How to start a creative revolution at work, so the ambition of the authors (a London-based consultancy) is big. Sticky Wisdom is about how to think more creatively at work and outlines a simple set of behaviours, including keeping your thinking fresh, creating momentum and having confidence. Clearly written and with a practical bent, it provides much food for thought - BEST OF ITS KIND


The Back of the Napkin
Dan Roam
Marshall Cavendish £12.99

A picture is sometimes worth a thousand words, or so Roam would have you believe. His aim is to help you solve complex problems by drawing pictures. Following the introduction, the book is divided into three parts: how to discover ideas; how to develop them; and finally, how to sell them. If you've got the time to spare, it's worth a read, but you might well feel that the subject has been over-complicated - COULD BE USEFUL.

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