Books: Three of a kind - making your ideas a reality
Learn how to transform your idea into a finished product with these three guides.
Buy In
John P Kotter and Lorne A Whitehead
Harvard Business Press £14.99
Beginning with a fictional scenario in which the reader is faced with a committee of people, all of whom are busily trying to find ways to shoot down good ideas, Buy In explores the many ways of combating naysayers and their small-minded friends. Simple, straightforward and full of nifty tricks for preventing cynics from ruining the potential of your greatest thoughts. ***
From Brainwave to Business
Celia R F Gates
FT/Prentice Hall £14.99
