Books: Three of a kind - making your ideas a reality

Learn how to transform your idea into a finished product with these three guides.

by Emma Haslett

Buy In
John P Kotter and Lorne A Whitehead
Harvard Business Press £14.99

Beginning with a fictional scenario in which the reader is faced with a committee of people, all of whom are busily trying to find ways to shoot down good ideas, Buy In explores the many ways of combating naysayers and their small-minded friends. Simple, straightforward and full of nifty tricks for preventing cynics from ruining the potential of your greatest thoughts. ***

From Brainwave to Business
Celia R F Gates
FT/Prentice Hall £14.99

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