Books: Three of a kind - Portfolio careers

Taking on the portfolio life, with 'And What Do You Do?', 'Brand You' and 'Building a Portfolio Career'.

Last Updated: 31 Aug 2010

And What Do You Do?
Barrie Hopson and Katie Ledger
A&C Black £12.99

Comprising 10 steps that start with 'My portfolio career: Is it for me?' and end with 'Next steps', this book is packed with everything you need to know if you're thinking about - or being forced into - taking the portfolio plunge. It's well researched and highly informative, and written in a positive and lively style. Packed with real-life case studies (including one of MT's '35 Women Under 35'), it's highly recommended. - Best of its kind.

Brand You
John Purkiss and David Royston-Lee
Artesian £9.99

If you're embarking on a portfolio career, you have to market yourself as a brand, argue the authors, who go on to show how to do it. Providing exercises and useful case studies, they help you to understand not only how brands work but also to figure out what your own brand might be and how to go about building it. Written in a straightforward manner, this book brings a fresh perspective on how to view yourself. - Could be useful.

Building a Portfolio Career
Colin McCrudden, Adrian Bourne and Chris Lyons
Management Books £16.99

A dense volume, this will appeal to those who take a thorough and strategic approach to matters. Its over-abundance of business jargon makes for an inelegant read, but it's crammed with lots of excellent advice. There is a good back section by specialist contributors on sustaining your portfolio career once you're up and running. - of minor interest.

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