Do you think 7.30 is an unreasonable time to start work? Do you leave early, even though the boss is still in his office? Chances are you're suffering from an increasingly common disorder called Aspiration Deficit.The South of France is littered with TIREDs (Thirty-Something Independent Radical Educated Dropouts) who walked away from big jobs because they weren't 'happy'. Treatment varies: one way to motivate a sufferer is to promote his colleague, which will instantly ignite his sense of injustice.
Another is to force him to take a motivation course. Wanting to avoid it may do the trick. Alternatively, just fire him - he'll quickly discover his aspirations. Or you can just wait it out. Whenever there's an economic slump, people start soul-searching. Once the money rolls in again, they start to aspire to the Jaguar XK and the condition miraculously disappears.