Brain food: Canteen culture - Saatchi & Saatchi

Brain food: Canteen culture - Saatchi & Saatchi - Entree On the walls are pictures of men with huge beer guts. Not a good advertisement for the food, you would have thought, until you realise they're the most famous series of posters in advertising hi

by
Last Updated: 09 Oct 2013

Entree On the walls are pictures of men with huge beer guts. Not a good advertisement for the food, you would have thought, until you realise they're the most famous series of posters in advertising history - the Pregnant Man - which is also the name of the pub/canteen. It's more of a pub really, with a juke box, table football, a pool table, Sega rally games and Sky sports. It feels like a relic of a more prosperous advertising age when agencies could invoice for a creative haircut.

Main dish Agencies are supposed to live the product, and you wonder for a moment whether lunch will be a combination of Castlemaine, Bisto and Burton Biscuits. Fortunately, it isn't. Thai vegetable fishcakes in a peanut butter sauce, or Welsh rarebit (on ciabatta - this is an advertising agency, after all). On Friday, the smell of fish and chips has people coming in for lunch who don't usually start work until the afternoon.

Dessert Pub usage is strictly segmented; breakfast bacon and sausage rolls to mop up hangovers, lunch for people who are junior enough to think they have a lunch hour; and then after-work drinks for the industrious before they go back to work.

Whine list There's a vulture hanging from the ceiling, a prop from a classic Muller rice ad, which gives the odd impression of looking intently at whatever you're eating. But it wouldn't have touched the peanut sauce intended for the Thai fishcakes - so bad that day that the staff refused to serve it. Full marks for customer service, not quite so full for cooking.

Find this article useful?

Get more great articles like this in your inbox every lunchtime