'Entrepreneurship is no longer a dirty word in Germany. A representative survey, in which respondents picked the qualities they associated with business leaders from a list of positive and negative characteristics, shows that their reputation has improved markedly since 1995. The sum of negative adjectives chosen, such as 'exploitative' and 'inconsiderate', has fallen by 22%, and no longer outweighs the total positive score. But the most striking result is the reputation young high-tech bosses enjoy: they are three times more popular than entrepreneurs in general, marking a 'paradigm shift' in people's perceptions. Traditional businessmen may be the class enemy, but the new start-up kings are 'deemed partners in the construction of a high-tech economy'. Of those aged 16 to 29, 58% 'definitely' or 'possibly' intend to start their own business - a 'sea change' in a country where historically young people have preferred a career in the public sector.'
You spend enough time doing it, but have you ever thought about how you do...
How to make sure top talent swipes right on your business.
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But too often businesses stigmatise it.
"It's more important to make the decision right than make the right decision."