Desperate to spread the word about his beans and pickles, Henry J Heinz was one of the first manufacturers to offer free samples and money-back guarantees. He also masterminded one of the world's longest-running ad campaigns when in 1893 he launched the company's branding: a bright green cucumber shape and the '57 Varieties' logo. Heinz had noticed a poster advertising 21 shoe styles while on a New York train: 'The idea of 57 varieties gripped me at once. I jumped off the train and began the work of laying out my advertising plans. Within a week, the sign of the green pickle with the "57 Varieties" was appearing in newspapers, on billboards, signs and everywhere else I could find to stick it.' Never mind that the company already produced 60 varieties.
The flat pack giant hopes a "phygital" approach will help it compete with online sellers.
We need to normalise mental health at work, says C Space regional CEO Felix Koch.
Captain Eoin Morgan and co can teach business a lot about resilience and purpose, says author Simon Hayward.
It's surprisingly simple to give great service, says AmazeRealise customer experience officer Chris Barnes.
Molson Coors is offering its employees two weeks of 'life leave' on top of holiday.
Britain's approach to policy, investment, laws and roads puts us in the fast lane.