Desperate to spread the word about his beans and pickles, Henry J Heinz was one of the first manufacturers to offer free samples and money-back guarantees. He also masterminded one of the world's longest-running ad campaigns when in 1893 he launched the company's branding: a bright green cucumber shape and the '57 Varieties' logo. Heinz had noticed a poster advertising 21 shoe styles while on a New York train: 'The idea of 57 varieties gripped me at once. I jumped off the train and began the work of laying out my advertising plans. Within a week, the sign of the green pickle with the "57 Varieties" was appearing in newspapers, on billboards, signs and everywhere else I could find to stick it.' Never mind that the company already produced 60 varieties.
Melrose's bid to take over GKN has just received the support of a leading activist investor.
How to persuade and influence your colleagues without them even noticing.
The Great British Bake Off star on being the first woman to run a 'serious restaurant', ageism and that unfortunate tweet.
UPDATE: The construction firm goes into liquidation after being unable to reach a deal with creditors and government.
The co-founder of West End Drinks named her gin in honour of her co-founder's father, strip club tycoon Paul Raymond.
As of tomorrow - 13th Jan - open banking is officially A Thing. But what is and how will it work for entrepreneurs?