In fact, I wish I could have taken a couple of years off to work on a daily newspaper. I look back and I'm very pleased with what I've accomplished, although there are a few situations along the way I would have done differently.
For example, Burson-Marsteller started out specialising in business-to-business clients, many selling technical products or services, but we did not keep pace with advances in technology and were late going after clients manufacturing and marketing computers. We missed the opportunity to become the premier high-tech firm - and I take full responsibility for missing the boat. The most difficult and anguished moment in my career was in December 1995, when a small package containing a bomb-like device mailed by the 'unabomber' murdered my colleague Tom Mosser. Now serving a life sentence, the perpetrator wrote in a published 'manifesto' that he targeted Burson-Marsteller because it represented clients that, in his view, had committed violence against woodlands by cutting trees to manufacture paper and other wood products. We still don't know why he chose Tom as his victim, and I realise that I was a more logical target.
The bomber wrote that he murdered Tom in order to make a statement. Why didn't he go after me?