But the world of timeshare has come a long way since then, propelled by legislation in the 1990s that forced companies to offer customers a 10-day cooling-off period. The reinvigorated sector now attracts the likes of luxury hotel chains Marriott, Hilton and De Vere, which operate their own 'vacation' or 'leisure' clubs. What better way to afford your own villa in the Californian sunshine? It's a far cry from the hard-sell tactics of Mr Suntan, followed by a disappointing stay in a Spanish concrete monstrosity.
Nowadays, you're more likely to be offered fresh soap and towels, and the use of hotel facilities. Who said familiarity breeds contempt?