BRAIN FOOD: It just might work - Beyond Machiavelli

BRAIN FOOD: It just might work - Beyond Machiavelli - The successful manager is no mean Machiavelli. However, according to Arizona professor Robert Cialdini in the Harvard Business Review, if you can master the following six not-so-innocent tricks you can

The successful manager is no mean Machiavelli. However, according to Arizona professor Robert Cialdini in the Harvard Business Review, if you can master the following six not-so-innocent tricks you can out-Machiavelli anybody:-

1, Liking: we feel the highest regard for those who flatter us. 2, Reciprocity: gifts turn people into givers. 3, Social proof: peer endorsement works wonders. 4, Consistency: make people put it in writing - they won't want to be seen changing their minds. 5, Authority: tell people you're an expert, even if you're not. 6, Scarcity: survey information that others don't have and, even if it's so-so, they will lap it up.

One last tip: use the Secret Six in combination for maximum effect.

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