Brain Food: It just might work - New product propagation

Brain Food: It just might work - New product propagation - 'Those who don't have sex will die out. Those who merely have a normal sex life will horribly underperform in relation to their potential.' What has this got to do with business? Plenty, according

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Last Updated: 09 Oct 2013

'Those who don't have sex will die out. Those who merely have a normal sex life will horribly underperform in relation to their potential.' What has this got to do with business? Plenty, according to followers of author Richard Koch, such as 3M and Cisco. One of his 12 major 'Power Laws' is based on Darwinism, which Koch applies especially to new products. It has the following elements: 1, Have multiple product ideas competing to survive and reproduce. 2, Whatever you do, new product variants will arrive sooner or later, so make sure they are yours.

3, Scatter new breeds around your core products.

4, Competitive selection drives fast evolution - accelerate improvements accordingly.

All this, moreover, is a pleasant obligation. 'Winners have an evolutionary duty to have a superabundant sex life.' Get going!

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