BRAIN FOOD: It just might work - Rewarding replication

BRAIN FOOD: It just might work - Rewarding replication - Make imitation your sincerest form of flattery - exact imitation. If you find a successful business idea or management practice, don't get experts to adapt the wheeze to your needs - go to the horse

Make imitation your sincerest form of flattery - exact imitation. If you find a successful business idea or management practice, don't get experts to adapt the wheeze to your needs - go to the horse's mouth and copy the template as closely as you can, in detail. In Harvard Business Review, Gabriel Szulanski and Sidney Winter of the Wharton School advise readers to duplicate not only plant and equipment, but also employee skills, practices and - most importantly - the performance measures that show whether the replica is working. Later, you can change any parts of the template that don't fit. Howard Schultz did this with Starbucks, imitating Italian espresso bars, only later changing the features that didn't delight Seattle's coffee-drinkers. So copy Schultz, too.

Sign in to continue

Sign in

Trouble signing in?

Reset password: Click here

Email: mtsupport@haymarket.com

Call: 020 8267 8121

Register

FREE

  • Up to 4 free articles a month
  • Free email bulletins

Register Now

Become a subscriber

From £66 a quarter

  • Full access to managementtoday.co.uk
  • Exclusive event discounts
  • Management Today's print magazine
  • Plus lots more, including our State of the Industry Report.

Choose a Package