Margin squeezing is easy; real cost-reduction is hard. So argue Daniel Jones and James Womack, introducing a new edition of their seminal Lean Thinking. Lean thinkers pulverise costs by mapping value streams (which convey products from first stages to final delivery), and cutting out all waste. Six years on, the pair have found new paths to the low-cost lean nirvana, such as 'When you've fixed something, fix it again'. Every Future State for your value streams becomes a Current State as achieved. At sealing specialist Freudenberg-NOK, five successive Future States have been achieved, each of which moved the operation decisively ahead. If you think you can, you really can manage towards perfection. Wow!
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