Incentives are the hoariest sales weapon, and the internet is the newest. Combine old and new and you could be pleasantly amazed by the results. John G Fisher's Sales Rewards and Incentives describes how IBM's eServer people adopted this combination punch for their latest service products. A new Circle of Success web site registered a 250% increase in trade participants, hyperlinked them with other IBM sites for back-up, and became their main gateway to communications. Deluged with prize goodies, and kept informed on a 24/7 basis, the participants increased sales by 42%. The moral? Instant gratification via the web reinforces desired and desirable behaviour in a way that the more conventional snail-pace incentives can never match.
The Great British Bake Off star on being the first woman to run a 'serious restaurant', ageism and that unfortunate tweet.
UPDATE: The construction firm goes into liquidation after being unable to reach a deal with creditors and government.
The co-founder of West End Drinks named her gin in honour of her co-founder's father, strip club tycoon Paul Raymond.
As of tomorrow - 13th Jan - open banking is officially A Thing. But what is and how will it work for entrepreneurs?
Why aren't more men shouting out about equal pay? All of us are dependent on women being paid fairly.
Step into tomorrow's world of biophilic design, giant staircases and work pods.