If you want to find and keep the best talent, answer 'four core questions that every employee wants clarified'. These questions, says Richard J Leider of the Inventure Group in Business - The Ultimate Resource (Bloomsbury) are (1) Where are we going? (2) What are we doing to get there? (3) What do you want me to do? (4) What's in it for me when I do? Before answering, clarify your own purpose and vision. After answering the first time, keep on doing so 'relentlessly', because every change, large or small, starts talented people questioning all over again. 'Invite dialogue with your talent' to find out if you are reaching your aim of having them working 'on purpose'. Does their current work feel purposeful? And - no less importantly - does yours?
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