BRAIN FOOD: It just might work - Try guerrilla tactics

BRAIN FOOD: It just might work - Try guerrilla tactics - Having trouble with the fierce markets of the 21st century? Get a SWAT. Made famous through TV police series, SWAT teams use a 'superior weapons and tactics' system to achieve superior results. Acco

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Last Updated: 09 Oct 2013

Having trouble with the fierce markets of the 21st century? Get a SWAT. Made famous through TV police series, SWAT teams use a 'superior weapons and tactics' system to achieve superior results. According to Nick Skellon, author of Corporate Combat (Nicholas Brealey), business SWATs use low-cost strategies (Dell Computer), differentiation (Nike), and/or focus (Home Depot) but they don't attack full-frontally, preferring raiding strategies like those used by the Vietcong. Deploying a SWAT makes any strategy (even the wrong one) more likely to succeed, says Skellon. If you don't SWAT, you may find that 'a high force/space ratio' (like El Alamein or Microsoft vs Netscape) or a strong defensive position (Germany at the Somme or long-lived brands like Surf) will bring victory.

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