BRAIN FOOD: How he made his pile - Bernie Ecclestone, Founder, Formula One Management

Who is he?

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Last Updated: 31 Aug 2010

A self-made Bexleyheath man who turned F1 into a billion- dollar business. He and his wife Slavica are worth £2.4 billion.

How did he make his millions?

He began car racing in 1949, switching to management after a crash. He bought the troubled Brabham racing team and turned it round, then organised the F1 races themselves. His big break came in the '80s, managing the F1 TV rights and taking a 53% cut. During 1999 to '01, he sold 75% of his firm for £1.28 billion and raised £800 million via a bond issue.

What's the secret to his success?

He's the archetypal wheeler-dealer and a formidable negotiator who remains in control of all he does.

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