Success in business is all about product, service and distribution. It's something you'd expect London Business School to understand and they do, big time. They also know about speed to market - The Biz Cafe took just six weeks from inception to reception. Two days before opening it was going to be called The Building Site.
The Biz is not just a cafe, but the kind of informal meeting space that has become increasingly necessary for the wired virtual world. It serves great breakfasts, fantastic lunches and shockingly good cakes with the result that business is continued at its tables all day long.
The Biz knows its customers - young international executives with discerning palates. Which is why you get a multinational menu with dishes ranging from chilli and pasta to ploughman's, all washed down with European wines, South American beers and Welsh water. Coffee is from Sumatra, Java, Kenya and Guatemala. Interestingly, the more virtual and wired your work is, the more real your food becomes. The orange juice was more orange than juice and the bread with the soup was so big and crusty you could have soaked up the entire bowl with one dip.
The contemporary decor can be stripped out and changed in a weekend so that it will continue to look contemporary for the next generation of young international executives with discerning palates.
Of course, business is all about consumer choice and at LBS you could just as easily try out the wine bar, the noodle bar, the sandwich bar, the pub, the organic cafe or the formal dining hall. Each of them is bursting with life except for the formal hall which, naturally, had no one in it, as formality is the arthritis of business.