Do you work or sweat? Inquire or explore? Choose an alternative or a new path? If you picked the first word of each pair, you may be an excellent manager but you won't be a charismatic leader. That's the finding of four researchers reported in the Harvard Business Review Using politicians as subjects, the research showed that the charismatics (Kennedy) used 'image-based words' while the dullards (Carter) employed a 'concept-based' vocabulary. Martindale's Regressive Imagery Dictionary thus becomes a vital textbook for would-be leaders, who are 'sweet' not 'agreeable'; 'see' rather than 'understand'; and have 'dreams' not 'ideas'. If you want to persaude the troops to raise production, tell them to put their hearts into the journey to richer growth. Understand? Or should that be see?
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