Digital cameras, those consumer durables that let you record high-tech home movies onto PCs and CDs, could be the new business tool of product innovators. Why not make short trailers, cinema-style, as a 'visual prototype' in the preparatory phase of new products, services or enterprises? According to Tom Kelley of California-based design house, IDEO, 'trailers are a great way to capture the essence of a project', and to establish whether there is any interest before you forge ahead. In his book The Art of Innovation, Kelley advises designing a print ad to go with it. Together they focus you and your audience in a way 'no design or marketing plan ever could'. And you'll see two seductive savings: better use of your time and, if the low-cost trailer/ad campaign doesn't work in dreamland, you're saved from a high-cost flop in reality.
Melrose's bid to take over GKN has just received the support of a leading activist investor.
How to persuade and influence your colleagues without them even noticing.
The Great British Bake Off star on being the first woman to run a 'serious restaurant', ageism and that unfortunate tweet.
UPDATE: The construction firm goes into liquidation after being unable to reach a deal with creditors and government.
The co-founder of West End Drinks named her gin in honour of her co-founder's father, strip club tycoon Paul Raymond.
As of tomorrow - 13th Jan - open banking is officially A Thing. But what is and how will it work for entrepreneurs?