Brain food: Matters for the mind to chew on - It just might work - Rocket in your pocket

Brain food: Matters for the mind to chew on - It just might work - Rocket in your pocket - You don't need rocket science to manage well - or do you? That's the phrase used in the Harvard Business Review to describe the new wizardry that brings slashed cyc

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Last Updated: 09 Oct 2013

You don't need rocket science to manage well - or do you? That's the phrase used in the Harvard Business Review to describe the new wizardry that brings slashed cycle times, boosted sales and greatly improved forecasts. The key is to use scientific methods to manage in real time.

Thus Cisco deploys its electronic magic to track revenue, orders, discounts and margins every hour. When accounting periods end, Alcoa takes only three days to report earnings. Cisco needs four hours, tops, and could do it daily. The more timely and accurate the data, it seems, the better the management. Sounds reasonable. So does World Company's 'Obermeyer method'. Display new products as in stores and have 30 selected store employees forecast sales. The closer they agree - surprise, surprise - the more accurate the forecasts.

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