BRAIN FOOD: Matters for the mind to chew on - Speaking out. Dawn Primarolo MP - Paymaster General, Treasury

BRAIN FOOD: Matters for the mind to chew on - Speaking out. Dawn Primarolo MP - Paymaster General, Treasury - The European Business School was packed with luminaries and students from all over the world, including the Middle East, keen to hear a Treasury minister talk on 'The Business of Development'. In other words, how Britain is doing its bit to help the developing world. At the last minute, Paul Boateng dropped out and sent Dawn Primarolo, the Paymaster General, instead. The audience didn't know until she walked on stage.

by Khalid Aziz, chairman of spoken communications specialist, TheAziz Corporation - www.azizcorp.com
Last Updated: 09 Oct 2013

The European Business School was packed with luminaries and students from all over the world, including the Middle East, keen to hear a Treasury minister talk on 'The Business of Development'. In other words, how Britain is doing its bit to help the developing world. At the last minute, Paul Boateng dropped out and sent Dawn Primarolo, the Paymaster General, instead. The audience didn't know until she walked on stage.

She started well. A little icebreaker: 'Trust me, I'm a Treasury minister - responsible for your caring, sharing Inland Revenue.' We laughed. And then it all turned to worms. Her head went down as she tried to make sense of a classic over-written 30 minutes of tightly typed civil service speak.

It was overblown and obtuse, with statistics used like sledgehammers to bludgeon the audience. It was all delivered in a shrill, faux caring-and-concerned voice one imagines the ideologues of social work reserve for their less bright charges. All the tired words were there in spades. I swear 'partnership' was mentioned a couple of dozen times.

What wasn't mentioned, amid all this talk of Britain's commitment to helping the less well off, was Afghanistan or Iraq. You'd have thought a nod in that direction was required. And when Primarolo sat down, the academic in charge of proceedings told us the minister wouldn't be able to stay for questions. As she scuttled off, many young people's cynical prejudices about politics must have been confirmed.

Key moment: The revelation that half the world lives on dollars 2 a day.

Key lesson: Cut the crap, no mandarin!

Silver tongue or foot in the mouth?: Foot in mouth?

Tags:
How To

Find this article useful?

Get more great articles like this in your inbox every lunchtime

When spying on your staff backfires

As Barclays' recently-scrapped tracking software shows, snooping on your colleagues is never a good idea....

A CEO’s guide to smart decision-making

You spend enough time doing it, but have you ever thought about how you do...

What Tinder can teach you about recruitment

How to make sure top talent swipes right on your business.

An Orwellian nightmare for mice: Pest control in the digital age

Case study: Rentokil’s smart mouse traps use real-time surveillance, transforming the company’s service offer.

Public failure can be the best thing that happens to you

But too often businesses stigmatise it.

Andrew Strauss: Leadership lessons from an international cricket captain

"It's more important to make the decision right than make the right decision."