BRAIN FOOD: Matters for the mind to chew on - Are you suffering from ... The Kournikova effect

BRAIN FOOD: Matters for the mind to chew on - Are you suffering from ... The Kournikova effect - A British academic study says the Russian tennis star is the subject of more than a third of tabloid articles on women's sport. Men are attracted to Anna Kournikova, it concludes, because subconsciously they feel reassured by her lack of wins. More accomplished sportswomen seem a threat. In the workplace, the Kournikova effect is almost endemic. Everyone loves an attractive, bright underling, as long as he or she remains so. If they don't fail of their own accord, a plot will be hatched to put them in their place. The KE is easily imitated. Act pathetic and your boss will think you incompetent. When he's not looking, whack, hit an ace and knock him off the court

by Helen Kirwan-Taylor - helen@kirwantaylor.com
Last Updated: 09 Oct 2013

A British academic study says the Russian tennis star is the subject of more than a third of tabloid articles on women's sport. Men are attracted to Anna Kournikova, it concludes, because subconsciously they feel reassured by her lack of wins. More accomplished sportswomen seem a threat. In the workplace, the Kournikova effect is almost endemic. Everyone loves an attractive, bright underling, as long as he or she remains so. If they don't fail of their own accord, a plot will be hatched to put them in their place. The KE is easily imitated. Act pathetic and your boss will think you incompetent. When he's not looking, whack, hit an ace and knock him off the court

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