Jokes are rare in annual reports. But Rexam plc has risked one by claiming to be thinking 'beyond the box'. Very droll: boxes are what Rexam makes.
But this 'box' is a 3x3 grid of dots on paper. You must join them by using four straight lines, without lifting the pencil. Most people's lines stay inside the box: but to succeed you must go 'beyond' it. A parlour game one minute; a whole management philosophy the next.