BRAIN FOOD: Matters for the mind to chew on - Words-worth Beyond the box

BRAIN FOOD: Matters for the mind to chew on - Words-worth Beyond the box - Jokes are rare in annual reports. But Rexam plc has risked one by claiming to be thinking 'beyond the box'. Very droll: boxes are what Rexam makes.

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Last Updated: 09 Oct 2013

Jokes are rare in annual reports. But Rexam plc has risked one by claiming to be thinking 'beyond the box'. Very droll: boxes are what Rexam makes.

But this 'box' is a 3x3 grid of dots on paper. You must join them by using four straight lines, without lifting the pencil. Most people's lines stay inside the box: but to succeed you must go 'beyond' it. A parlour game one minute; a whole management philosophy the next.

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