Using this word - as in 'leveraging my experiences' - is like calling a Big Mac with fries a good meal. To leverage means 'to use', specifically with an actual lever to enable a small amount of effort to move a large weight. So 'leveraging the brand' ought to mean earning more from it than it's actually worth. But discovering how to do that is much harder than trying to impress with ugly American terminology.
ONE MINUTE BRIEFING: How the former deputy PM and founder of Management Today took inspiration from British Leyland to win his first big publishing pitch.
LinkedIn's UK boss Josh Graff digs out four challenges facing British business, but finds cause for hope.
ONE MINUTE BRIEFING: After executive positions spanning FMCG, frozen foods and music, VC founder Elio Leoni Sceti says success lies in a focus on culture and consumer need.
DIARY: The chair of RBS reflects on Brexit negotiations, data breaches and the art of diplomacy.
Avoid the temptation to centralise data, argue Wharton professor Lorin Hitt and Qlik's Jordan Morrow.
ONE MINUTE BRIEFING: Lord Bilimoria shares how he pulled off a product launch on a shoestring.