The prejudice: We see them as cultured, generous and self-reliant; they see us as cold, reserved and formal.
Best foot forward: Progress in business depends on personal trust, so make face-to-face contact whenever possible. Many companies have one all-powerful boss and this is the person to focus on. A few words of Greek will be well received, as the spoken word is preferred to paper or e-mail.
Put your proposals energetically and speak with authority, but do not try to dominate.
Dress code: An air of authority is important for a first meeting, so dress smartly in a good suit. But don't be surprised if your hosts are less formally attired.
The main event: Punctuality is not a prime consideration, but avoid being seriously late. In meetings there is often no formal agenda or minutes, and signing a contract or document is not necessarily a final act - just a step along the way. Be prepared for animated discussions: strong opinions are frequently voiced.
Table manners: The Greeks are truly hospitable and generous, and you may well be invited home for a meal. Accept immediately, as a refusal will be considered rude. Remember to take a gift, such as sweets or flowers.
Do say: Food and family life are popular conversation topics. And show an interest in Greek history and culture.
Don't say: 'I'd like a Turkish coffee'.
Signs of success: Your progress can be measured by the affability of your host. If he/she becomes increasingly friendly, you are doing well.