Brain food: A passport to Spain

Brain food: A passport to Spain - The prejudice: we think they are laid back; they view us as serious, punctual and proud of England.

by DR FRANK BURDETT, language and culture for business programme
Last Updated: 09 Oct 2013

The prejudice: we think they are laid back; they view us as serious, punctual and proud of England.

Best foot forward: do not try to rush business meetings, or expect them to run to a precise timetable. Doing a good job is more important to the Spanish than watching the clock.

Dress code: smart dress will create a good image and show your business is prosperous.

The main event: be prepared to socialise. Eating and drinking is very important in Spain.

Table manners: people eat much later in Spain than in the UK, so expect dinner at 9 or 10pm. It may last for hours, so relax and take your time.

Do not be punctual for a social event.

Do say: talk about your family and friends before you mention business.

Do not say: do not talk about politics, as current affairs are highly controversial. Especially avoid discussing nationalist issues.

Signs of success: friendship and personal trust are the way forward for business in Spain. If your hosts appreciate you as a person, you are more likely to prosper. Take care to foster personal relationships - but remember to get everything relating to your business deal in writing.

Buena fuerte

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