So-called personal lifestyle managers help the 100 staff at fledgling e-business software outfit Citria to maintain their home lives even in the hectic environment of a technology start-up. The free service tackles anything from fixing a burst pipe to finding a babysitter or even a vet, all in a single e-mail. Bosses at Citria claim that it benefits new businesses by allowing highly skilled staff to spend more time doing what they were hired for.
Like closed sales and ROI, company culture is a reliable predictor of successful business performance. And like any revenue driver, it should be analysed and developed.
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The Dexters CEO has seen his company grow despite a challenging market.
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