The problem Norwich Union had was that potential customers saw it as a classy but expensive operation - bad news in the cut-throat insurance market. So when it changed its ad agency to Abbott Mead Vickers BBDO in 2002, the Aviva subsidiary was ready for a new approach. The line, technically 'Let us quote you happy', was the tag-line for a single print ad. Its potential was recognised and it was eased into public consciousness over a year, before becoming a recognised national irritant through a series of sitcom-style commercials in which customers achieve a state of bliss after challenging the call-centre folk to 'Quote me happy'. This is neither an English idiom nor recognisably British behaviour; nor does it mirror the typical call-centre experience. Yet the line's irksomeness makes it memorable. Expect to hear it for a while longer.
Innovation, joy and fear feature in our list of new releases.
Six authors will share their radical ideas to improve work at the Future of Work is Human literary festival on 29th January.
ONE MINUTE BRIEFING: Bruce Daisley shares how he prioritises quality over quantity.
Business 4.0 requires radical honesty from its leaders, says reformed spin doctor Robert Phillips.
Be nice to job applicants: they're also potential customers, says James Bull.
ONE MINUTE BRIEFING: Octopus Group CEO Simon Rogerson says it's essential to give HR a seat at the top table.