BRAIN FOOD: Are you suffering from ... A senior moment

BRAIN FOOD: Are you suffering from ... A senior moment - This phrase is a polite expression for 'I can't remember what I was talking about'. It describes the moment in a meeting when everything you were going to share with your colleagues and CEO vanishes from your mind. 'I'm having a senior moment' is a bit better than saying 'My short-term memory is shot. I can't even remember what I ate for breakfast, let alone the name of the company I'm discussing.'

by Helen Kirwan-Taylor - helen@kirwantaylor.com
Last Updated: 09 Oct 2013

This phrase is a polite expression for 'I can't remember what I was talking about'. It describes the moment in a meeting when everything you were going to share with your colleagues and CEO vanishes from your mind. 'I'm having a senior moment' is a bit better than saying 'My short-term memory is shot. I can't even remember what I ate for breakfast, let alone the name of the company I'm discussing.'

There is no treatment for this affliction, but there are all kinds of gizmos to help the sufferer get through the day. Mobile phones that ring back with reminder messages, and car chirpers that assist you to your parked car are huge growth areas. [XX] Words-worth Cost-neutral

In a cost-neutral policy, managers and staff can do anything except spend more. From America - home of the euphemism - the expression deodorises such terms as 'freeze' and 'cap'. It is proving useful in the UK's public sector, especially in pay negotiations, but is an irritant to frustrated employees of cash-strapped private firms. There are, of course, costs associated with cost-neutral initiatives. But because they don't appear on a spreadsheet, it won't be the cost accountants who have to deal with them.

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