BRAIN FOOD: Unlikely managers - Ticket officer - Head of ticketing services, The Tate

BRAIN FOOD: Unlikely managers - Ticket officer - Head of ticketing services, The Tate - Name: Martin Barden

Last Updated: 31 Aug 2010

Name: Martin Barden

When did you become a manager? In 1994, I was working part-time in the Royal Albert Hall ticket office when a full-time manager role came up. The Tate is my third ticketing job. I never thought: 'I'll go into ticketing' - but I love it.

What does management mean to you? Being seen to know everything that's going on even when you don't! It's also about knowing when to delegate. I have a team of 32 who look to me to answer questions and keep them buoyed up. Customers should be able to buy a ticket with as few barriers as possible. This year the Tate is having the biggest Picasso/Matisse event in years - people will buy time-slots rather than seats, so they don't have to queue. It's a cultural shift. We need to put mechanisms in place to meet demand.

What do you love/hate about it? Exhibitions can be planned five years in advance. I love being there from the start and delivering the final result. I hate ticket touts, who live off the work of others without contributing to the art form.

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